"Despite the recent economic slump. Primark recorded a 21 percent sales increase last year proving that fast fashion retail model is here to stay. But for how long can this throwaway attitude to clothing be sustained before the landfills get full? ...Stop buying crap."
OK lets dissect this statement a little, fast fashion has always been with us, it's just like most things, it has got a little faster. As a teenager I would spend hours looking for a certain style top or jeans wear it to death then move on. I feel all that has changed is that I wash the girls clothes less often as they have more.
As I stood waiting outside the changing room waiting for Daisy (who LOVES Primark, not because it's cheap but because they FIT.) I alighted on this cardie. I just looked, then felt it, very soft cotton, well cut and the perfect balance of stripes, navy and cream the most flattering kind.
I waited some more, then tried it on, it looked lovely.
There is an urban myth that because you pay more for your clothes those who make the clothes must be paid more, that if this cardie hung in Jigsaw it would cost at least £75 and the notion would be the workers were paid a fair rate. Not true, the workers are paid a set rate, it makes little difference if they knit and stitch for Arcadia, Jigsaw or Primark the going rate is paid. Jigsaw may use better fabrics, although I doubt it from what I have seen recently, the only difference is that Philip Green & Co charge more for the same thing, his profit margins are greater that is all. So I bought it.
That Primark clothes are somehow more disposable for being cheap. Not true, They wash to perfection Daisy has half a wardrobe full of Primark clothes I wash them all in the machine, shake and hang. They don't even get ironed. After two years she is still wearing them all they neither shrink nor bobble, you just have to know what fabrics to buy, it is ALL about spotting the good fabrics.
They appear to favour her petite size but I have a few pieces from there and I'm 5'7. I love their trousers and occasionally some knitwear. They maybe cheap but they are not throwaway, neither are they crap they just cost less.